Secret #1: The Health and Fitness Industry is lying to you...
- Kevin Guardado
- Sep 7, 2018
- 2 min read
In case you haven't noticed, the health and fitness industry has been leading us down a dangerous road to an unclear destination. That’s right, the fitness industry has been lying to you!
“To be fair, I don’t think the health and fitness industry is doing this intentionally. Instead, I see a lack of old-fashioned common sense, too much follow-the-leader, and not enough asking why.”
- Lance McCullough
Americans are spending more on health and fitness, yet are in the worst state of overall health and fitness ever! How is this possible? The health and fitness industry caters to those looking for an instant and easy way to achieve their goals by developing “miracle” products and programs. Self-proclaimed experts make promising claims and pay for celebrity endorsements. The media publicizes the products and programs and people flock to them, desperately hoping that things will be different this time around.
Instead of using common sense to test whether a newly-announced trend is safe and effective, health and fitness professionals jump on the bandwagon and push the latest fad. It takes time to weigh out the risks vs. rewards, or evaluate the benefits vs. the time investment. Perhaps a majority of fitness professionals lack confidence or knowledge (or common-sense), and so take the path of least resistance. Maybe they are influenced by so-called “leaders” in the industry, and are afraid of becoming unpopular if they don’t follow the leader.
A true fitness professional is not afraid to stand up for what is right, even if it’s not popular. True professionals are not afraid to call out bad practice, especially if it saves a client’s time, money and stress while at the same time, helps them achieve their health and fitness goals.
The 30 Minute Body guarantees that this time, it WILL be different! Utilizing the knowledge in this book, you can educate yourself to achieve your fitness results in a safe and effective manner.
We are so confident that our methods works, we guarantee: if you don’t think our resources have added value or resulted in positive changes to your overall health and fitness, we will refund your money, no questions asked!
In the next blog, we will cover how stress can affect your exercise program!
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